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Enterprise digital and influencer marketing

We turn
culture into
customers

The digital and influencer agency inside Chain Reactions Holdings. We help leading brands shape culture, earn attention and turn it into measurable growth.
Culture-led digital and influencer marketing for leading brands.
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See our work
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9MOBILE / ETISALAT / WEMA BANK / DEEPEN / CHAIN REACTIONS HOLDINGS / 9MOBILE / ETISALAT / WEMA BANK / DEEPEN / CHAIN REACTIONS HOLDINGS /

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Who we are

Culture shapes what people buy

Purchase decisions are made in culture long before they reach a checkout. The brands that lead are the ones audiences see as part of their world. We help enterprise brands earn that position, then convert it into reach, preference and revenue.
Our story
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What we do

Six capabilities that turn attention into growth

One integrated team across strategy, creative, social, paid, web and data, built for brands that operate at national and regional scale.

01

Digital Brand Strategy

We define how leading brands show up online, with a consistent voice, sharp positioning and audience insight behind every move.

02

Creative Campaigns and Content

Big ideas that connect emotionally and perform commercially, designed to travel across channels and markets.

03

Social Media Strategy and Management

We turn social into a brand asset, with community, content and creators working to one strategic plan.

04

Paid Media and Performance Marketing

Performance with purpose. Media planning that ties spend to outcomes the boardroom cares about.

05

Web and Experience Design

Digital experiences that feel intuitive, human and true to your brand, built to convert at scale.

06

Data, Analytics and Optimisation

Measurement that turns data into direction, with reporting built for decision makers.

Our proprietary approach

3DGP

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A three-stage framework that takes a brand from insight to return, with every decision accountable to business outcomes.

01

Discover

Market and consumer insight that shows where culture and your audience meet.

02

Design

A strategic and tactical approach built around one clear creative idea.

03

Implementation

Execution tracked against results and return on investment.

Selected work

Campaigns that moved the conversation

All case studies

DEEPEN

2,362,721

Unique people reached

DEEPEN: raising awareness of private education for 2.36 million people

Etisalat

276,113

Accounts reached

#Fevolution: launching EasyFlex Evolution like an action movie

Wema Bank

No. 2

Trending on Twitter

#WithYouAllTheWay: Wema Bank's Valentine's banter

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Work with us

Lead the conversation in your category

Brief us on your next launch, campaign or market. We bring the cultural insight, creator reach and performance discipline to make it count.
Brief our team