THE RESULTS
The #Fevolution digital launch delivered powerful reach, engagement, and brand recognition within 5 days:
📊 Performance Metrics
✅ Reach: 276,113 unique accounts
✅ Impressions: 681,442
✅ Facebook Likes: 213
✅ Facebook Video Views: 17,600
✅ Instagram Views: 23,392
✅ Instagram Likes: 2,309
✅ Twitter Likes: 7
🎯 Impact Outcomes
High online curiosity and speculation created organic pre-reveal hype.
Strong brand association achieved before official unveiling.
The campaign positioned EasyFlex Evolution as a bold, pop-culture–relevant product.
Elevated Etisalat’s digital reputation as a creative, youth-aligned brand.
Shakara Digital successfully transformed the EasyFlex Evolution rollout into a high-energy, online experiential moment—driving awareness, conversation, and brand credibility in record time.
