Shakara Digital implemented a comprehensive online reputation management strategy to ensure a seamless transition from “Etisalat Nigeria” to 9mobile, protecting and amplifying the brand’s perception across digital channels: Strategic Narrative & Content Development: Crafted a compelling digital-first brand story linking the new 9mobile identity to local culture (“9ja”) and the company’s history with the number 9, reinforcing its Naija-centric positioning. Developed multi-format content, videos, social posts, blogs, and online press-ready materials, optimized for maximum online engagement. Influencer & Blogger Activation: Mobilized a tiered network of influencers and bloggers to tease the new brand identity 12 hours before the official launch, driving anticipation, buzz, and positive online discourse. Integrated Media & Digital Amplification: Coordinated with all communications agencies , PR, advertising, experiential, and media buying, to maintain consistent messaging across social, digital, and traditional media. Worked in a multi agency function directing on content releases, theme song launch, and multimedia assets to maximize positive digital sentiment and mitigate misinformation. Real-Time Monitoring & Engagement: Conducted social listening and online sentiment tracking, responding proactively to conversations and reinforcing positive brand narratives. Engaged audiences directly across social platforms to nurture trust and community connection during the transition. High-Impact Digital Launch: Supported the World Press Conference with live online amplification, ensuring that the brand reveal trended on social media and generated sustained digital engagement across Nigeria and beyond.