Case study

#CliqfestMAPOLY 2016: turning campus energy into digital buzz

Influencer-led real-time coverage that took a two-day student festival far beyond the campus.

311,461

Twitter accounts reached

412,241

Twitter impressions

Influencers engaged

Overview

The brief

Shakara Digital was tasked with digitally amplifying Cliqfest MAPOLY 2016 and driving youth engagement both on the ground and online.

Build excitement and participation around a two-day festival of seminars, concerts, sports and a raffle giveaway.

Create a strong social presence through influencer partnerships, real-time content and hashtag activation.

Maximise reach and conversation among students, influencers and online communities.

Translate offline experiences into measurable online engagement.

What we did

How we made it happen

Real-time influencer coverage

James_Ademuyiwa and AmeboGuru live-tweeted and shared Instagram stories throughout the festival, and AmeboGuru.com carried blog content on the key moments and performances.

Hashtag and conversation strategy

We launched and managed the official #CliqfestMAPOLY conversation on Twitter and Instagram, encouraging influencers, students and participants to contribute.

Cross-platform amplification

Real-time updates, images and videos were coordinated across platforms to keep visibility and brand reinforcement consistent.

Audience participation

We designed digital experiences that turned on-ground excitement into online participation, tracking and optimising interactions to hold momentum for both days.

The results