No. 2
1M+
59.5%
Overview
The brief
01
Generate buzz and positive engagement over the Valentine's period.
02
Reinforce Wema Bank as a youthful, vibrant and culturally relevant brand.
03
Drive social conversation and organic talkability among young Nigerians.
04
Position Wema Bank as a trend-aware brand that joins online banter.
What we did
How we made it happen
01
Ideation and creative
02
Social activation
03
Engagement strategy
04
Trend and competitive leverage
The results
What it delivered
01
#WithYouAllTheWay trended at number two on Twitter during the campaign.
02
The campaign passed 1 million impressions across 2 digital channels and drew more than 2,000 mentions.
03
Many Nigerians said they intended to open Wema Bank accounts.
04
Rival banks responded, amplifying visibility and cultural relevance.
05
Our listening tool, The Prophet, recorded 59.5% positive, 36.1% neutral and 4.5% negative sentiment.
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