Case study

#Fevolution: launching EasyFlex Evolution like an action movie

A five-day digital launch that turned a product reveal into a pop-culture moment.

276,113

Accounts reached

681,442

Impressions

17,600

Facebook video views

23,392

Instagram views

Overview

The brief

Etisalat Nigeria engaged Shakara Digital to drive the digital launch and reputation build-up for its new product, EasyFlex Evolution.

Generate nationwide buzz through an experiential, story-led digital rollout.

Use top-tier online platforms to spark curiosity, conversation and brand affinity.

Build strong brand association before the official reveal.

What we did

How we made it happen

A five-day experience

We built #Fevolution around an action-movie style advert featuring Hakeem and Genevieve.

Viral teaser rollout

Teaser clips were seeded on Instablog9ja, Pulse NG and Noble Igwe’s Instagram as “leaked Nollywood action scenes”. Familiar Etisalat colour cues and typography let the online community guess the brand, which drove organic talkability.

Multi-platform amplification

Teaser and unveil blog posts ran on leading entertainment and tech blogs, with coordinated content waves on Facebook, Instagram and Twitter and short, shareable cuts that sustained momentum through the countdown.

Reputation-led storytelling

Influencer-driven conversations positioned EasyFlex Evolution as a bold upgrade in the telco space and reinforced Etisalat as fresh, dynamic and youth-centric.

The results